Big Time
10-29-2007, 09:19 PM
(I stole this form CB)
Wal-mart announced that, sometime in 2007, it will begin offering
customers a new discount item -- Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2-$5 range.
Wine connoisseurs may not be inclined to place a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken professor of marketing at University of Arkansas , Bentonville.
"But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wally-Wine is that it can be served with either
white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax.
I know possum is not a white meat
Wal-mart announced that, sometime in 2007, it will begin offering
customers a new discount item -- Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2-$5 range.
Wine connoisseurs may not be inclined to place a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken professor of marketing at University of Arkansas , Bentonville.
"But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wally-Wine is that it can be served with either
white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax.
I know possum is not a white meat